Sanremo City Experience
A guided introduction for conference and incentive groups
- FormatHalf-day guided tour, on foot
- DurationAbout 3 hours
- Group size10–200 guests
- DepartureCentral hotels or conference venue
Discover Sanremo, the City of Flowers, on a guided tour combining its Belle Époque heritage, cultural landmarks and connection to the Italian music scene. In approximately three hours, the route takes in the palm-lined Corso Imperatrice, the Russian Orthodox Church, the Casino, the Ariston Theatre and the old harbour.
The tour provides an accessible introduction to the city and can be arranged on foot or with local coach transfers to reduce walking distances. Starting from a central hotel or conference venue, it is an easy addition to an arrival-day schedule or a social programme during a conference.
The programme
Stop 1
Corso Imperatrice and the Russian Orthodox Church
The tour begins along Corso Imperatrice, Sanremo’s elegant palm-lined promenade overlooking the beaches. Developed during the city’s Belle Époque heyday, this area reflects the period when Sanremo became a popular destination for European aristocracy and international visitors.
A stop at the Russian Orthodox Church introduces another aspect of the city’s international history. Its distinctive onion domes and architectural details make it one of Sanremo’s most recognisable landmarks.
Stop 2
The Casino and Sanremo’s Belle Époque heritage
The route continues to the Sanremo Casino, an Art Nouveau landmark that has been part of the city’s identity since the early twentieth century. The surrounding streets and shopping area offer a glimpse of Sanremo’s elegant town centre and its long-standing reputation as a Riviera destination.
Stop 3
The Ariston Theatre and the Sanremo Music Festival
The tour then reaches the Ariston Theatre, home of the famous Sanremo Music Festival. Each year, the festival brings the city into the international spotlight and plays an important role in Italian popular culture.
The theatre provides a natural opportunity to introduce guests to one of Sanremo’s best-known cultural events and its influence on the city’s identity.
Stop 4
The old harbour and the seafront
The final part of the tour leads towards the old harbour, where the city’s maritime character comes into view. The harbour and surrounding seafront offer a contrast to the grand architecture and shopping streets encountered earlier.
An optional aperitif can be arranged to round off the visit, subject to availability and the group’s schedule.
Ideal for
- Welcome tours for delegates arriving in Sanremo.
- Social programmes during conferences and corporate events.
- Partner programmes offering an introduction to the city.
- Large groups looking for an accessible sightseeing experience.
- Incentive itineraries requiring a flexible half-day activity.
Combine with
Extend the city experience with a guided walk through the medieval quarter for guests interested in Sanremo’s older history and architecture.
Private concert at the Casino Opera Theatre
Add an evening cultural experience in one of Sanremo’s most distinctive venues, subject to availability.
Conference at the Ariston Theatre or Palafiori
Combine the city tour with a conference or corporate event at one of Sanremo’s established venues, subject to booking arrangements.
Ariston Theatre tour
This exclusive journey winds through historic rooms, corridors, and dressing rooms that have hosted the world’s greatest artists, offering a total immersion into the history of Italian music and entertainment.
Frequently asked questions
Is the tour suitable for guests with reduced mobility?
The standard route is designed to be predominantly flat and is suitable for many guests with reduced mobility. A coach can also be arranged to shorten walking distances. Specific accessibility requirements should be discussed in advance, as surfaces and access conditions may vary between stops.
Can we visit the interior of the Ariston Theatre?
Yes, you can visit the interior of the Ariston Theatre by adding the Ariston Tour. This guided tour grants you exclusive access to the historic rooms, corridors, and dressing rooms usually reserved for the artists.
Can the tour be arranged entirely by coach?
Yes. A local coach can be arranged with selected stops, reducing the amount of walking. The route and stopping points will depend on traffic conditions and local access arrangements.
Can we include an aperitif at the end of the tour?
Yes. An aperitif can be arranged as an optional extension, subject to venue availability and the group’s requirements.
Can the tour accommodate large conference groups?
The programme is intended for groups of different sizes. For larger groups, multiple guides and potentially staggered departures may be required to ensure a comfortable experience. Final arrangements depend on the confirmed group size and route.
How does this corporate activity support our company’s ESG and sustainability goals?
This excursion focuses on zero-carbon urban mobility, cultural legacy preservation, and direct regional economic engagement. Operating entirely as a pedestrian walking tour through the centre of Sanremo, the itinerary maintains a zero-emission transit footprint for your delegates. By incorporating visits to public and historical landmarks like the Russian Orthodox Church, the Art Nouveau Casino, and the Ariston Theatre, your corporate event directly highlights and respects the distinct cultural heritage of the region. Furthermore, by concluding at the old harbour with an optional aperitif, the programme provides a structured way to route corporate entertainment spend directly into local maritime businesses and independent hospitality providers on the Riviera.
Fact sheet
- Format
- Half-day guided tour, on foot
- Duration
- Approximately 3 hours
- Group size
- 10–200 guests; one guide per 35 guests recommended
- Departure
- Central hotels or conference venue
- Transfers
- On foot or by local coach
- Languages
- EN, IT, FR, DE
- Season
- All year
- Fitness level
- Easy; predominantly flat route
- Included
- Guide
Request a proposal
Introduce your delegates to Sanremo. Contact us with your preferred date, group size and language requirements to request a proposal.
Planning a conference or incentive in Sanremo?
Introduce your delegates to Sanremo. Contact us with your preferred date, group size and language requirements to request a proposal.